Writing Effective Change Messages

Change communication from Writing Drnamics from HolstWriting Effective Change Messages Communicating change is hard not just for those receiving the news but for those crafting the messages as well. A poorly-crafted change message can create unnecessary ill-will and resentment, even in those who might otherwise welcome the changes coming their way. Whether you lead a small group or an international corporation, these tips for communicating change will help make the transition easier for everyone. 1. Connect the dots When you communicate change to your team, it is vital that you also fill them in on the specifics. How will this affect their day-to-day duties? What will be different between what they’re doing now and what they will be doing in the future? How must they change what they do or how they perform? You need to move away from feel-good fuzzy words and instead use concrete examples help people prepare for the change that is coming their way. 2. Explain why the change is happening The first step to get psychological buy-in from your team is by helping them understand why a change is necessary. Explain how the change will help them in the future.  You are more likely to convince them to engage in its success rather than unintentionally sabotaging it from the sidelines. 3. Encourage questions and interaction Change can be incredibly threatening and frightening for employees. Give people the opportunity to ask questions, share concerns and offer ideas to defuse ill-will, hard feelings or unnecessary paranoia.  These can spread like wild fire in a stressed organization. Our 2-day workshop Writing Dynamics™ develops the tools you need to craft your change communications. Writing Dynamics™ will give you a writing system allowing you to get the best out of your business writing and make you an effective communicator. Click here for more information. [traininglist slug=”writing-dynamics-2-day”]

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