Edward de Bono’s Message I am becoming more and more aware of the huge importance of ‘value sensitivity’. We are good at detecting danger and at detecting why something will not work. We are poor at discerning value. Nowhere in our education or experience is there any training in value sensitivity. Yet without value sensitivity creativity is a waste of time. The key process of ‘movement’ demands value sensitivity. The assessment of a newly fashioned idea demands value sensitivity. The extraction of key concepts demands value sensitivity. At what point do you most enjoy a feast. It could be in anticipation. It could be in the sense of occasion as you start eating. It could be in retrospect as you look back with wonder on something that was less wonderful at the time. Frames of judgement make a huge difference. That is why the assessment of new ideas is so very difficult. Few people have developed value sensitivity enough to assess an idea on its own merits. Most people judge the idea according to some frame of value or purpose.]]>