your objectivity in looking for the best solution

that you are open minded

you have really thought through the subject thoroughly

you are confident enough to also raise some of the downsides – which there will be with every idea

It can also be very powerful to use Six Thinking Hats® collaboratively in exploring something with your audience/prospect/customer. In fact one of our clients, the award winning PR and Ad Agency Countrywide Porter Novelli, found this delivered tremendous results. Using Six Thinking Hats® when pitching a new idea or campaign to a client they said that :

“The de Bono techniques have been used to speed up the sales process – in fact on one occasion the results of a customary 6 week development period were achieved in just 2 hours – and with a better programme for the client”.

Click here for more information on Six Thinking Hats® or call us on 0800 043 3950.]]>