Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

 There are at least two key functions in any organisation.  The first function is continuity.  This means keeping things going as they are going.  That includes solving the problems that arise and interfere with the continuity.  Most executives see this as their main function.  Keep things going as is expected of them.  Solve the problems that arise.

The second function is that of change and growth.  Occasionally this function is included in the first one.  If the market is growing then continuing to do the same thing means growth as well.  Often, however, this second function is different and requires a more creative sort of thinking. The first function may be led by the chief operating officer.  The second function should be led by the chief executive.  Too often, however, the chief executive is too busy with the first function to have much time, energy or motivation to attend to the second function.  In any case he, or she, has reached the chief executive position by being excellent at the first function.  There may have been no experience at all in the second function.

Edward de Bono, 25th November 2008

About the Author: Dr Edward de Bono is a world leading authority on thinking skills.  Creator of the famous Six Thinking Hats ®, Lateral Thinking and many other workshops, he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Learn to change how people think. Add Dr Edward de Bono’s tools to your portfolio & become a certified de Bono trainer.]]>