Edward de Bono’s Message

Complacency is very difficult to budge. We are complacent about our education, government etc. etc. Both could be greatly improved. Most businesses are also very complacent and believe that continuity and problem solving are enough. And yet in almost every case a new idea could make a huge difference. So where is the new idea to come from? It is unlikely to come from the complacent thinking of those within the organisation. It may be borrowed or stolen from another enterprise. Or the idea may be generated deliberately by someone outside the idiom of that organisation. I believe I could generate a useable new idea for almost any business. Try me and find out! Watch part 2 of Dr Edward de Bono’s latest interview here: ]]>