Saatchi & Saatchi have announced the judges for the 5th biennial Award for World Changing Ideas. Edward de Bono heads up that list and will also present his Medal for Thinking to the finalist whose idea best meets Edward’s criteria of ’simple, practical and effective’. With such a focus on innovation in business at the moment, innovation awards like these are critical for promoting the fact that innovation shouldn’t be left to chance. Innovation is as important to well-established businesses as it is to inventors, entrepreneurs and start-ups. To see more information about the Awards, go to here http://www.saatchi.com/innovation/]]>