Russell is the Chief Executive of Holst, the European Strategic partner of Dr Edward de Bono, the world’s leading international authority on Creativity and Thinking skills.  Holst are also the exclusive distributor of the leading Psychometric instrument The McQuaig System™ in Europe. For twenty-one years prior to acquiring Holst in 1995, he worked for a Fortune 200 US multinational, Avery Dennison.  He held a number of senior executive and Chief Executive positions in the UK, Europe and North America.  In these roles he was involved in many leading edge business approaches, including introducing The McQuaig System™. Russell works with a broad cross section of organisations. These range from small businesses with a handful of employees to clients such as BT, Whitbread, NHS, Unison, Marriott, Wrigley etc. Russell has been the key speaker on Creativity and Innovation at such events as the Van den Bergh UK Marketing Conference, the Van den Bergh Technology Exchange Conference, the 3M Technical Council, the Astra Zeneca R&D Conference and the Mars IT Conference. He has also spoken at conferences for organisations such as The Design Council, British Quality Foundation, Quality Scotland, British Association of Insurance Brokers, NHS HR Conference, BDO Stoy Hayward, the HR Forum and more recently for Cargill International.