Classic de Bono: …Knowledge Wave
Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights. I was in Auckland, New Zealand, for the ‘Knowledge Wave’ conference the other day. It was an impressive conference: well organised, with speakers from around the world. I spoke at the dinner after Helen Clark (the prime minister), and Paul Keating (former prime minister of Australia). I am still not sure what ‘knowledge’ actually means. There is raw data, and then there is information when that data is put to use. It must be that knowledge is about knowing. But is knowing enough? We can know about things. We can know how to do things. Knowledge seems a bit concerned with ‘what is’, and not sufficiently ‘what can be’. This requires creativity, design and constructive thinking. It is about creating value – not just acknowledging value. I am sure the ‘knowledge wave’ was meant to cover this, and was intended to mean ‘brain stuff’ which creates value. As so often, we really need a new word for this. In my book ‘Surpetition’, I suggest the new word ‘valufacture’ for the creation of value, but this is not generic enough to cover all ‘brain stuff’.Edward de Bono nmt 19th August 2001, Buenos Aires
About the author: Dr Edward de Bono is a world leading authority on thinking skills. Creator of the famous Six Thinking Hats®, Lateral Thinking and many other workshops he has authored 62 books published in 32 languages.
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