Your first contact with a client is often through your written messages. This could be your website, email marketing or social media. You must get it right to make a good impression.
Honestly sometimes people go on and on with seeming to take a pause for breath or punctuation let alone allow you understand what the point of their message often leaving out the words that they need to make sense of a sentence so you wonder what it was all about and after reading the same thing three times left fuming at the time you have wasted because you could have been doing something useful! Annoying isn’t it? Let’s try again. How often have you read a message that leaves you clueless? Some writers go on and on without pause for breath. In their confusion, they leave out the words and punctuation* needed to make sense of a sentence. You read the piece three times and still don’t understand it. The result is you have wasted precious time which could have been better spent. Better. The key is to write short, snappy sentences:- Keep to one idea per sentence.
- Keep your words short – max. 3 syllables (unless technical*)
- Keep your sentences to max. 3 lines
