Financial Literacy and Sales Teams

Financial literacy is one of the core principles of the most effective sales organisations in the world. Why?

The best salespeople know that they must be able to talk about more than the product or service that they are selling. They need to understand how to convey value to their prospects and clients. One of the most effective ways to do this is to use financial data. One of the best ways to gain the trust of new clients is to show them hard, quantifiable evidence about why your company is the right choice. This might include:

• Return on investment
• Liquidity
• Return on marketing
• Profit margins

Many times a salesperson will be meeting with a client representative that has a wide range of experience within the company. This individual may have spent time in the accounting or payroll departments, for instance. If the salesperson has spent time with a financial literacy course, he or she will be able to speak the same language as the client representative. Suddenly, the entire sales process goes much smoother. When you’ve attended one of our Colour Accounting courses, you’ll be much more equipped to bring in new business and maintain a profitable relationship with your current clients or customers. You don’t need to spend several years in school to read financial statements! Call us on 0845 456 400 to discuss your requirements for an in-house workshop and how Colour Accounting will help your sales team. Only have a couple of people?  Register here. [traininglist slug=”colour-accounting-normal”]      ]]>