Creativity vs Innovation – the ugly truth

Infosys Technologies, recently spoke about the need for Innovation at the WEP in Davos. He spoke about two two things to create an innovative culture: Innovation requires diversity. You need to bring together different kinds of people to get new ideas. Innovation requires borderless thinking. I understand what he means, but he is not talking about innovation, he is talking about creativity. There are many definitions of innovation – here are two: “the successful exploitation of new ideas” (Department of Trade and Industry, UK). “change that creates a new dimension of performance” Peter Drucker (Hesselbein, 2002) According to Wikipedia there are over 60 definitions of creativity – no wonder we’re confused. So, here are my two definitions: Creativity = the pure generation of new ideas. Innovation = the implementation of any idea. Innovation does not start until the creativity process ends. You can see this in the following model: https://weareholst.com//edward_de_bono_training/ If you have a different definition then please add a comment below – debate is good for the soul!]]>

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