Classic de Bono: … Survival Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

Survival 

No one likes to think that survival of an organisation depends on the creativity of that organisation. Creativity is too unreliable. We prefer to look for logical and numerical solutions, which are more reliable. It is never, however, a matter of one or the other. Even while the logical methods are being applied there can also be a search for creative options. If none are forthcoming, then survival will indeed depend on logical and numerical solutions. Too often we feel we have to choose one approach rather than the other. Usually, it is perfectly possible to choose both approaches. That might mean a bigger investment of time, money and energy. If ‘survival’ is the issue, then such an investment is worthwhile.

Edward de Bono nmt, 6th January 2002, London

  Dr Edward de Bono is a world leading authority on thinking skills. Creator of the famous Six Thinking Hats®, Lateral Thinking and many other workshops he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Would you like to change how people think? Consider adding Dr Edward de Bono’s tools to your portfolio and become a certified de Bono trainer. [traininglist slug=”six-thinking-hats”] [traininglist slug=”six-thinking-hats-accreditation-3-days”] [traininglist slug=”lateral-thinking”] [traininglist slug=”power-of-perception”] [traininglist slug=”focus-on-facilitation”]  ]]>