Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

‘optimisation’ and ‘innovation’

There has always been a clash between ‘optimisation’ and ‘innovation’. This is well known in the world of design. Do you perfect the existing design direction? Or, do you open up a new direction? There are many factors to consider including feasibility and ease of acceptance. Fundamentally, do we adjust to the world in which we find ourselves or do we seek to change the world? The answer is that we need to do both. That is easier said than done. There is risk in anything that is really new and reward in anything which is only slightly new.

Edward de Bono, 15th August 2006

  Dr Edward de Bono is a world leading authority on thinking skills. Creator of the famous Six Thinking Hats ®, Lateral Thinking and many other workshops he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Would you like to change how people think? Consider adding Dr Edward de Bono’s tools to your portfolio and become a certified de Bono trainer. [traininglist slug=”six-thinking-hats-accreditation-3-days”] [traininglist slug=”six-thinking-hats”] [traininglist slug=”lateral-thinking”] [traininglist slug=”power-of-perception”] [traininglist slug=”power-of-perception-2-days”] [traininglist slug=”focus-on-facilitation”]    ]]>