Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

INNOVATION!

A few days ago I spoke at the EU Summit on Innovation in Brussels. Everyone is talking about Innovation. There is a realisation that competing with China on cost is going to be impossible. So there is a need to compete on value creation. That means innovation. Most organisations pay lip service to innovation. That is very different from doing anything about it. Executives do not really like new ideas at all. Executives get to senior positions through managing continuity. This means keeping things running as they are and solving problems as they arise. Innovation means disruption. Innovation means risk. Innovation means new resource allocation. That there might be rewards is of significance to the organisation but not to the individual executive.

Edward de Bono nmt, 20th March 2004

  Dr Edward de Bono is a world leading authority on thinking skills. Creator of the famous Six Thinking Hats ®, Lateral Thinking and many other workshops he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Would you like to change how people think? Consider adding Dr Edward de Bono’s tools to your portfolio and become a certified de Bono trainer. [traininglist slug=”six-thinking-hats-accreditation-3-days”] [traininglist slug=”six-thinking-hats”] [traininglist slug=”lateral-thinking”] [traininglist slug=”power-of-perception”] [traininglist slug=”power-of-perception-2-days”] [traininglist slug=”focus-on-facilitation”]  ]]>