Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

Everyone!

In an organisation, whose business is it to have new ideas? The quick answer is ‘everyone’. This applies to problem solving and also improving the way something is done. Some people even think about simplifying an existing process and that needs new ideas. Too often it is assumed that it is the business of the R&D to have new ideas. This is a bad mistake. The role, purpose and thinking of R&D is not about opportunity creation but about idea development. R&D does not operate in a void but opportunity does. There is no opportunity until it is seen and fashioned. I have often suggested that every organisation needs a ‘Concept Department’, which would be directly concerned with new ideas and opportunities.

Edward de Bono nmt, 4th April 2004

Dr Edward de Bono is a world leading authority on thinking skills. Creator of the famous Six Thinking Hats ®, Lateral Thinking and many other workshops he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Would you like to change how people think? Consider adding Dr Edward de Bono’s tools to your portfolio and become a certified de Bono trainer. [traininglist slug=”six-thinking-hats-accreditation-3-days”] [traininglist slug=”six-thinking-hats”] [traininglist slug=”lateral-thinking”] [traininglist slug=”power-of-perception-2-days”] [traininglist slug=”power-of-perception”] [traininglist slug=”focus-on-facilitation”]  ]]>