Classic de Bono: … Doctor of Design Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

Doctor of Design

By the time you read this message I shall have been awarded an honorary degree by the Royal Melbourne Institute of Technology. The degree is that of Doctor of Design. The designation is not mine but is well chosen. As readers of this message will be well aware, I have often claimed that thinking based on analysis and the recognition of standard situations is not enough – no matter how excellent. We need to be able to design ways forward. The same applies to problem solving and conflict resolution. Interestingly, architects know this full well. An architect cannot usually remove the ’cause of a problem’ (restricted site, poor budget, planning regulations etc.), but has to design a way forward. Many years ago I suggested that the UN should set up just such a design department.

Edward de Bono nmt

13th October 2002

London

  Dr Edward de Bono is a world leading authority on thinking skills. Creator of the famous Six Thinking Hats®, Lateral Thinking and many other workshops he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Would you like to change how people think? Consider adding Dr Edward de Bono’s tools to your portfolio and become a certified de Bono trainer.]]>