Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

Cricket Creativity

I am sure that I have told this story before on this site. Some months ago the captain (Steve Waugh) and the coach (John Buchanan) of the Australian Cricket Team came to see me in London and said they were interested in new ideas in cricket. When I was next in Sydney I gave a short seminar to management and some players. Since then the team has won everything – including a thrashing of the English test team. Some sports journalists have called it the best team in the history of cricket. There are at least two possible explanations. The first is that my talk on the fundamentals of creativity led to these fundamentals being translated into a cricket context and that helped with the success. The second explanation is that asking for my help was a symptom of an open-minded search for improvement and new thinking. It was that attitude that lead to their success. I simply cannot imagine the English cricket team asking for a seminar on creativity!!!

Edward de Bono nmt, 14th June 2003

Dr Edward de Bono is a world leading authority on thinking skills. Creator of the famous Six Thinking Hats®, Lateral Thinking and many other workshops he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Would you like to change how people think? Consider adding Dr Edward de Bono’s tools to your portfolio and become a certified de Bono trainer. [traininglist slug=”six-thinking-hats-accreditation-3-days”] [traininglist slug=”six-thinking-hats”] [traininglist slug=”lateral-thinking”] [traininglist slug=”power-of-perception”] [traininglist slug=”focus-on-facilitation”]  ]]>