Classic de Bono: ‘analysis’ and ‘design’ Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

‘analysis’ and ‘design’…

People still find it difficult to see the huge difference between ‘analysis’ and ‘design’. ‘Value’ is to ‘Design’ as ‘Truth’ is to ‘Analysis’. With analysis we seek to ‘recognise’ standard elements or situations. We do this in order to understand the situation and to know what to do about it. Analysis looks at ‘what is there’ already. With analysis we put things together in order to create and deliver value. The design is not there until we put it there. Education has always been totally obsessed with truth and analysis. Design has been almost completely neglected and has been relegated to graphic design, dress design and architecture. It is considered that design is not part of everyday thinking. That is a real disaster, which has continued for centuries. That is why we are so poor at conflict resolution. Judgement only makes conflicts worse. There is a need to design a way forward.

Edward de Bono,  March 2001, Melbourne

About the author: Dr Edward de Bono is a world leading authority on thinking skills.  Creator of the famous Six Thinking Hats®, Lateral Thinking and many other workshops he has authored 62 books published in 32 languages.

Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. https://weareholst.com//edward_de_bono_training/ Would you like to change how people think? Consider adding Dr Edward de Bono’s tools to your portfolio and become and certified de Bono Trainer. The next Lateral Thinking Public Workshop is 16 July Central London. Book here.]]>