Classic de Bono: Achievement

Achievement from Edward de Bono from Holst

Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

Mission, purpose and achievement are important for many people. Some people are not content to survive from day to day. Some people are not content with the mission of making money and looking after their family (they may not have a family and not much prospect of making money). Some forms of achievement are too remote. You may learn to play tennis so that one day you may play at Wimbledon. You may enter politics so that one day you may be part of the government. There is a lack of more immediate achievement and purpose. I suspect this is one aspect of motivation for terrorism. There is mission, purpose, achievement and belonging to a group. There is also the immense publicity that results. Society is not very good at setting up possibilities for positive achievement in the short term.

Edward de Bono, 6th July 2007

Edward de BonoAbout the Author: Dr Edward de Bono is a world leading authority on thinking skills.  Creator of the famous Six Thinking Hats ®, Lateral Thinking and many other workshops, he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Learn to change how people think. Add Dr Edward de Bono’s tools to your portfolio & become a certified de Bono trainer. [traininglist slug=”six-thinking-hats-accreditation-3-days”] [traininglist slug=”six-thinking-hats”] [traininglist slug=”lateral-thinking”] [traininglist slug=”lateral-thinking-2-days”] [traininglist slug=”power-of-perception”] [traininglist slug=”power-of-perception-2-days”] [traininglist slug=”focus-on-facilitation”]  ]]>

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