Over the years Dr Edward de Bono has shared great insights through his messages. This series of blogs revisits some of those highlights.

successful new ideas

There is a great deal of talk and lip service about creativity and innovation. The truth is most executives do not want new ideas. New ideas are a disruption. Executives are in their positions to ensure continuity and problem solving. New ideas do not contribute to that. Executives only want ‘successful new ideas’ and those you can borrow from someone else with a ‘me too’. It is like a horse breeder who only wants winning race horses. But unless you try some matings you are never going to get them. Creativity, unfortunately, is not like addition where you are sure of getting an answer.

Edward de Bono nmt, 1st September 2004

Dr Edward de Bono is a world leading authority on thinking skills. Creator of the famous Six Thinking Hats ®, Lateral Thinking and many other workshops he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Would you like to change how people think? Consider adding Dr Edward de Bono’s tools to your portfolio and become a certified de Bono trainer. [traininglist slug=”six-thinking-hats-accreditation-3-days”] [traininglist slug=”six-thinking-hats”] [traininglist slug=”lateral-thinking”] [traininglist slug=”power-of-perception”] [traininglist slug=”power-of-perception-2-days”] [traininglist slug=”focus-on-facilitation”]  ]]>