Writing for someone else is a tough task. Not only do you need to be able to deliver their message, but you need to to do it in their voice. Easier said, than done.

Here are a few tips to get you started. What’s your message? You need to know what content needs to be communicated and who will supply it.  The bare facts and figures as well as the context of the message.  Is it a blow that needs to be softened or an event that needs to be hyped? Who is the message aimed at? There’s no point using language commonly used by Generation X if your content is for Generation Y, and vice versa.  While that might seem a generalisation, it’s better to play safe to avoid disengaging your audience. What style? Research the voice you need to write in.  Read articles, websites, headlines.  Look at any partners they might have – do they speak similarly? What do you need from a first draft? Start with nothing more than words on a page and don’t be afraid to start in the middle, or even the end.  Get the ideas down and then get crafting from there.  The first words are always the hardest. Don’t take revisions personally It’s not a personal attack on your work.  Your customer knows their voice better than you can be expected to.  Further, your words could be a mirror in which flaws in the message become obvious.  You might just be a big help in making changes which would never otherwise come to light.  

Find out how our terrific 2-day workshop Writing Dynamics™ gives you a writing system to get the best out of your business writing.

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