I have mentioned this before. I am still on the subject of information. Many corporations believe that it is enough to collect all data on their computers and then to analyse this data.

This sets strategies and makes decisions. The process can be very competent and relieves executives of these complex tasks. But there is serious danger. The danger is that you remain stuck in the old concepts and stagnate. Creativity is needed to look at the data in different possible ways. Once again this is the huge importance of perception. As I have suggested before, poor perception and excellent logic may be worse than excellent perception and poor logic. Information is not enough. Information may indeed give us an answer. But is this the only answer or even the best answer? While we put more and more technical effort into the excellence of our computers we make almost no effort to improve our handling of information.

Edward de Bono, 7th August 2008

About the Author: Dr Edward de Bono is a world leading authority on thinking skills.  Creator of the famous Six Thinking Hats ®, Lateral Thinking and many other workshops, he has authored over 80 books published in 35 languages. Holst is Dr Edward de Bono’s partner in Europe. Click here for more information about Dr de Bono and his tools. Learn to change how people think. Add Dr Edward de Bono’s tools to your portfolio & become a certified de Bono trainer. [traininglist slug=”lateral-thinking”] [traininglist slug=”six-thinking-hats-accreditation-3-days”] [traininglist slug=”six-thinking-hats”] [traininglist slug=”lateral-thinking-2-days”] [traininglist slug=”power-of-perception”] [traininglist slug=”power-of-perception-2-days”] [traininglist slug=”focus-on-facilitation”]  ]]>